Shopify app for art stores

Showcase your art, automatically

Frame Up is a Shopify app that shows every artwork in a room, in its frame and at its real size, on the product page.

Try Frame Up for free10-day free trial · from $19/month
Rated 5.0 on the Shopify App StoreBuilt for Shopify
Staging rooms

Your art, on a wall that suits your store

Present your art to customers in a way that matches your store’s unique style. Choose from a range of room options or create your own.

Artwork shown in a living room
A library of rooms
Living rooms and bedrooms, styled minimally so the artwork stays the subject.
Room or close-up first
Open the preview in the room view, or close up on the artwork.
The best room for each sizeAdvanced
Select several rooms and Frame Up picks the one that best fits the artwork’s size.
Your own roomPlus
Upload a room photo that fits your brand and every artwork is placed on its wall.
Framing

Every frame and canvas you sell

Classic frames with mats, box frames, floating box frames, profile frames, framed and floating Dibond, acrylic panels, canvas, floating canvas and unframed prints.

Flamingo photograph in a walnut frame with a white mat
Material
Walnut
Frames in 36 finishes
Walnut, teak, maple and oak grains, five golds including antique, three silvers, pewter, and glossy and metallic finishes.
Canvas edges
White, black, mirror wrap or image wrap.
Mats and borders
Optional mountboards and print borders, inside or outside the image.
Fit modes
When the artwork and frame differ in shape: crop, stretch, resize the frame or add a border.

Custom frames, made for your store

Plus

On Plus we build frames that aren’t in the standard range, so the preview matches what you actually sell. Get in touch to talk through what you need.

Carved ornate frames in gold, silver and bronze
Carved ornate frames in gold, silver and bronze
Ornate mouldings
Ornate mouldings
Tiled mouldings
Tiled mouldings
Acrylic standoff mounts with metal pins
Acrylic standoff mounts with metal pins
Photorealism

Your art in its best light

Show customers a photorealistic preview of every size, frame and color variant you offer, all updated in realtime.

Seascape photograph of rocks in a glossy black floating box frame
View
Reflections
Lighting and reflections
Soft or sharp reflections, and an optional gloss coating on the print.
One click between views
Switch between the room and the spatial view without leaving the page.
Variants and options

Understands the options you already have

Keep your products as they are. Frame Up reads your sizes, frames and finishes however you’ve named them, and shows each one exactly as you sell it.

Illustration of a cockatoo on a branch in a natural oak frame with a mat
Size
Frame
Material
Oak
Variants and custom options
Works with standard Shopify variants, or with OptionWise for more complex option setups.
Sizes written your way
“50x70”, “20 x 28 in” or “A3”: Frame Up reads sizes however you write them, metric or imperial.
No mockups to make
Add a product and its preview is ready instantly, with nothing for you to do. No image files to make, manage or link to variants.
Your artwork image
The artwork comes from your product images, or optionally from each variant’s own image on the Plus plan.
Customer uploads

Shoppers frame their own photos

With OptionWise, our sister app, installed, customers upload a photo and Frame Up shows it in the frame and size they choose, in a room or close up. Made for personalized prints and photo framing.

An artwork placeholder in a black frame with a mat
Try it with your own photo:
Frame
Personalized prints
Sell one product that becomes any customer’s photo, framed.
Same frames and rooms
Uploads use the frames, materials and rooms you already set up.

What store owners say

I can recommend Frame Up without hesitation to anyone in the custom framing, photography, or wall art industry. It has become an essential part of our business, and in my opinion, it is the benchmark for online framing visualization software.
The PicturalistFine art for designed interiors, Canada
This app has been a lifesaver. It has made what would have been a complex, time consuming job mocking up artworks in frames and virtual rooms both simple and intuitive. App support has been fantastic and I feel confident our pieces are presented in the best possible way for customers to visualise.
House of CuriosityArtist-led gallery, Australia
This app is fantastic it saves time, has great support, and is insanely customizable. We are an old gallery with pretty high standards and this app connects our physical gallery to the internet.
Galleri Mats BergmanArt gallery founded in 1984, Sweden
I was so bogged down making thousands of mockups anytime I wanted to add a new collection of art to my website. Since I started using Frame Up, my sales are up 85%, and average order value is up 72%.
Abigail BellCurated vintage art prints, United States
The Frame Up app is a game changer for our art e-commerce. Something I estimated would take around 180 hours to produce 15,000 mockups—between background-free images and staged frames—the app does automatically in seconds.
Ad AstraFine art travel photography, Brazil
Frame Up has revolutionized our product variant workflow, saving us immeasurable time. Their innovative Virtual Gallery and 3D product viewer are truly exceptional, setting a new industry standard. Combined with their consistently responsive and outstanding customer service, Frame Up is an absolute winner and an invaluable asset.
DOTCOM ARTLimited-edition print gallery, Australia
Read all reviews on the Shopify App Store

Guides for your kind of store

All guides

Questions

What is Frame Up?

A Shopify app that adds interactive previews to art product pages: the artwork in a room, in each frame and at each size you sell.

Does it only work with Shopify variants?

No. It works with Shopify variants, and with more complex customization through OptionWise, our sister app.

Can customers preview their own photo?

Yes. With OptionWise, our sister app, shoppers can upload a photo and see it framed before they buy.

Which frames does it support?

Classic frames with mats, box and floating box frames, profile frames, framed and floating Dibond, acrylic panels, canvas, floating canvas and unframed prints, in 36 frame finishes. Plus stores can add custom frames.

Which languages does the preview support?

English, Spanish, French, Portuguese, German, Japanese, Italian, Turkish and Swedish.

Is there a free trial?

Plans start at $19 a month, and every plan has a 10-day free trial, billed through Shopify. See pricing.